Privacy Policy

Last updated: October 2026

This Privacy Policy applies to your interactions with iCAUR, which is operated in the United Kingdom by Omoda & Jaecoo UK Limited.

Omoda & Jaecoo UK Limited (“O&J”, “we”, “us” or “our”) is committed to protecting your personal information and respecting your privacy.

This Privacy Policy explains how we collect, use, disclose and protect your personal data when you visit or interact with the iCAUR UK website, including where you register to receive iCAUR news and updates or contact us.

This Privacy Policy currently reflects the functionality available through the initial iCAUR website. As additional website functions and services are introduced, this Privacy Policy may be updated accordingly.

1. Who is responsible for your personal data?

Omoda & Jaecoo UK Limited is the data controller responsible for the personal data described in this Privacy Policy.

Our registered office is:

Omoda & Jaecoo UK Limited
Building 4, Chiswick Park
566 Chiswick High Road
London
W4 5YE
United Kingdom

We are registered with the UK Information Commissioner’s Office (“ICO”) under registration number ZB868638.

We have appointed a Data Protection Officer (“DPO”) to oversee compliance with applicable data protection legislation.

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact our DPO using the details set out in Section 10.

2. Scope of this Privacy Policy

This Privacy Policy applies to personal data collected through the iCAUR UK website and through communications with us in connection with iCAUR.

It does not currently apply to:

personal data processed through connected vehicle services;
mobile applications;
employee or recruitment data;
services provided independently by third parties; or
other O&J brands where a separate privacy notice applies.

Where a third-party website or service is linked from our website, its own privacy policy will apply to its processing of your personal data.

3. What personal data do we collect and how do we use it?

Personal data means information relating to an identified or identifiable individual.

We may process your personal data on the basis of:

your consent;
taking steps at your request before entering into a contract;
performance of a contract;
compliance with a legal obligation; or
our legitimate interests, provided those interests are not overridden by your rights and freedoms.

3.1 Registering for iCAUR news and updates

If you choose to register your interest in iCAUR and receive future news or updates, we may collect:

your name;
postcode;
email address;
mobile telephone number; and
your marketing preferences and consent records.

We use this information to:

- keep you informed about iCAUR;

- provide product and brand updates;

- tell you about vehicle launches;

- tell you about events, offers or promotions; and

- manage your communication preferences.

Our legal basis for sending marketing communications by email or SMS/text message is your consent, where consent is required.

You may withdraw your consent at any time.

3.2 Dealer and retailer enquiries

Prospective iCAUR dealers or retailer partners may contact us directly by email.

Where you contact us in this way, we may collect:

your name;
job title;
business contact details;
details of the organisation you represent; and
information contained in your correspondence.

We use this information to assess and respond to your enquiry and to manage potential or existing business relationships.

Our legal basis for this processing is our legitimate interests in developing and managing our dealer and retailer network and, where applicable, taking steps at your request before entering into a contract.

3.3 Media enquiries

Members of the media may contact us directly by email.

Where you contact us, we may collect:

your name;
professional contact details;
details of the publication, organisation or media outlet you represent; and
information contained in your correspondence.

We use this information to respond to your enquiry and manage our media and public relations activities.

Our legal basis for this processing is our legitimate interests in managing communications regarding iCAUR and our business.

3.4 Website and technical information

When you access the iCAUR website, we or our service providers may process technical information including:

IP address;
browser type and version;
device type;
operating system;
date and time of access;
website usage information;
referring website or source; and
security or diagnostic information.

We may process this information to:

operate and maintain the website;
ensure the security of the website and our systems;
detect and prevent misuse, fraud or unauthorised access;
diagnose technical problems; and
understand and improve website performance.

Where this processing is necessary for website security or operation, our legal basis is our legitimate interests in operating and protecting our website and IT systems.

Where non-essential cookies or similar technologies are involved, we will obtain consent where required.

4. Marketing communications

Where you choose to receive iCAUR marketing communications, we may contact you using the communication channels you have selected.

Where required by applicable law, we will only send electronic marketing communications where you have given your consent.

You may withdraw your marketing consent at any time by:

using the unsubscribe link included in our marketing emails;
following the opt-out instructions contained in an SMS or text message; or
contacting us using the details in Section 10.

Withdrawing your consent will not affect the lawfulness of processing undertaken before your consent was withdrawn.

We may retain limited information about your marketing preferences following an opt-out request in order to ensure that we continue to respect your wishes.

5. Cookies and similar technologies

Our website uses cookies and similar technologies.

Cookies are small text files or similar technologies that may be stored on your device when you visit a website.

We may use cookies for purposes including:

enabling essential website functionality;
maintaining website security;
remembering user preferences;
measuring website performance;
understanding how visitors interact with the website; and
supporting analytics or advertising activities.

Strictly necessary cookies

Some cookies are necessary for the website to operate securely and correctly.

These cookies do not require consent where they are strictly necessary for the provision of the website or a service requested by you.

Non-essential cookies

Where we use analytics, advertising or other non-essential cookies or similar technologies, these will only be activated after you have provided your consent where required by applicable law.

You can manage or withdraw your cookie preferences at any time through our cookie preference tool.

Further information about the cookies and similar technologies used on the iCAUR website is available in our Cookie Policy.

6. Third-party service providers

We use carefully selected third-party service providers to support the operation of the iCAUR website and our business.

Drivvn

We use Drivvn to support the collection and management of information submitted through the iCAUR website.

Where you submit your details through the registration-of-interest form, Drivvn may process on our behalf information including:

name;
postcode;
email address;
mobile telephone number; and
marketing preferences and consent records.

Drivvn processes this information as a service provider acting on our behalf and in accordance with our instructions and applicable data protection requirements.

Authorised iCAUR personnel may access information submitted through the website through a secure login.

Other service providers

We may also use other service providers in connection with:

website hosting;
website development and maintenance;
IT and cybersecurity;
customer relationship management;
email and SMS communications;
analytics;
cookie consent management; and
marketing services.

Where these organisations act as processors on our behalf, they are required to process personal data only in accordance with our instructions and applicable data protection requirements.

Where a third party acts as an independent controller, its own privacy notice will apply to the processing it carries out.

7. With whom may we share your personal data?

We may share your personal data where reasonably necessary with:

7.1 Group companies

As part of an international automotive group, we may share personal data with affiliated companies where necessary to support our business operations, administer the iCAUR brand, provide services or support our internal business activities.

Any such processing will be carried out on an appropriate lawful basis.

7.2 Service providers

We may disclose personal data to service providers supporting our website or business operations, including providers of:

website hosting;
IT systems;
data management;
marketing platforms;
email and SMS delivery;
customer relationship management;
analytics; and
cybersecurity services.

7.3 Professional advisers

We may share personal data with professional advisers such as lawyers, accountants, auditors and insurers where necessary.

7.4 Regulators and authorities

We may disclose personal data where required or permitted by law, including to:

courts;
law enforcement agencies;
regulators;
government authorities; and
other public bodies.

We may also disclose information where reasonably necessary to establish, exercise or defend legal claims or protect our legal rights.

We do not sell your personal data.

8. International transfers

Some members of our corporate group or our service providers may be located outside the United Kingdom.

Where personal data is transferred outside the UK to a country that has not been recognised as providing an adequate level of protection, we will take appropriate steps to protect your personal data in accordance with UK data protection law.

Depending on the circumstances, these safeguards may include:

the UK International Data Transfer Agreement;
the UK Addendum to the EU Standard Contractual Clauses;
another approved transfer mechanism; or
another lawful safeguard permitted under applicable data protection legislation.

You may contact our DPO if you would like further information about safeguards used for international transfers.

9. How long do we retain your personal data?

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to comply with legal, regulatory, tax, accounting or reporting requirements.

When determining the appropriate retention period, we take into account:

the nature and sensitivity of the information;
the purpose for which it was collected;
the nature of our relationship with you;
legal and regulatory requirements;
contractual requirements; and
the potential risk arising from unauthorised use or disclosure.

In particular:

Marketing information

Personal data used for marketing will generally be retained for as long as you remain subscribed, subject to appropriate periodic review.

If you withdraw your consent or unsubscribe, we will stop using your information for the relevant marketing purpose.

We may retain limited suppression information so that we can record and respect your opt-out request.

Dealer and media enquiries

Correspondence relating to dealer, retailer or media enquiries will be retained for as long as reasonably necessary to deal with the enquiry and manage the relevant business relationship.

Where personal data is no longer required, it will be securely deleted or anonymised.

10. Your data protection rights

Under UK data protection legislation, including the UK GDPR, you may have the following rights depending on the circumstances.

Right of access

You may request confirmation of whether we process your personal data and request a copy of that information.

Right to rectification

You may ask us to correct inaccurate personal data or complete information that is incomplete.

Right to erasure

You may ask us to delete your personal data in certain circumstances.

This right is not absolute and we may retain information where continued processing is permitted or required by law.

Right to restriction

You may ask us to restrict the processing of your personal data in certain circumstances.

Right to data portability

Where applicable, you may request certain personal data in a structured, commonly used and machine-readable format.

Right to object

Where we rely on legitimate interests as our lawful basis, you may object to our processing of your personal data.

We will consider your objection in accordance with applicable data protection legislation.

Right to object to direct marketing

You have the right to object at any time to the processing of your personal data for direct marketing purposes.

If you object, we will stop using your personal data for that purpose.

Right to withdraw consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

Right to complain

You have the right to lodge a complaint with the Information Commissioner’s Office.

These rights are not absolute and may be subject to exemptions or conditions under applicable law.

11. How can you contact us?

If you have questions about this Privacy Policy, how we process your personal data, or wish to exercise any of your rights, please contact:

Data Protection Officer
Omoda & Jaecoo UK Limited
Building 4, Chiswick Park
566 Chiswick High Road
London
W4 5YE
United Kingdom

Email: dpo@omodaauto.co.uk

We aim to respond to valid data protection requests without undue delay and normally within one month, subject to any extension permitted by applicable law.

12. Complaints to the ICO

If you have concerns about how we process your personal data, we would appreciate the opportunity to address them first.

You also have the right to lodge a complaint with the Information Commissioner’s Office:

Information Commissioner’s Office

Helpline: 0303 123 1113

Website: https://ico.org.uk/make-a-complaint/

13. Privacy of children

The iCAUR website is not intended for children and we do not knowingly collect personal data from children through the website.

If you believe that a child has provided personal data to us, please contact our DPO so that we can take appropriate action.

14. Security

We maintain appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or unauthorised access.

Access to personal data is restricted to personnel and service providers who require access for legitimate purposes.

Although we take reasonable measures to protect personal data, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Where we become aware of a personal data breach, we will respond in accordance with applicable data protection legislation and notify the ICO and affected individuals where required.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including where:

new features or services are added to the iCAUR website;
the types of personal data we collect change;
new service providers or technologies are introduced;
our data-sharing arrangements change; or
applicable legal or regulatory requirements change.