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Born to Play

About iCAUR

Born to Play

Your weekday car has weekend plans

Hello, we're iCAUR, a new car brand from Chery International. Adult life has plenty of rules, so we made a car for the good bits in between. The vision? Distinctive design, intelligent technology and electrified driving, in a five-seat 4x4 SUV that suits the school run and the muddy field equally well. Our first UK model, the iCAUR V27, arrives in early 2027.

Three things you can count on

The iCAUR way

Close up of the tan leather seat in the iCAUR V27, showing the intricate stitching and high quality

Grown-up and great fun

Grown-up materials, cutting-edge technology.
Standing out for all the right reasons.

Sand iCAUR V27 SUV on a grassy bank in a pine forest at sunrise, beside a stream

Capable every day of the week

Electrified power, great range.
Ready for gravel, mud and snowy lanes.

Blue iCAUR V27 SUV parked outside a glass office building, with a woman holding a coffee and her dog

Distinctive at first glance

Award-winning design.
Turning heads across the car park.

Say yes to the great outdoors

With one bold idea, we set about giving UK drivers a new way to enjoy electrified driving. Room for five, comfort for the commute and confidence for whatever the British weather throws at it. Backed by Chery International, and built to be used every day, not just saved for best. Sparking a new era of play. It's what we were born to do.

Frequently asked questions

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