Born to Play
About iCAUR
Born to Play
Your weekday car has weekend plans
Hello, we're iCAUR, a new car brand from Chery International. Adult life has plenty of rules, so we made a car for the good bits in between. The vision? Distinctive design, intelligent technology and electrified driving, in a five-seat 4x4 SUV that suits the school run and the muddy field equally well. Our first UK model, the iCAUR V27, arrives in early 2027.
Three things you can count on
The iCAUR way

Grown-up and great fun
Grown-up materials, cutting-edge technology.
Standing out for all the right reasons.

Capable every day of the week
Electrified power, great range.
Ready for gravel, mud and snowy lanes.

Distinctive at first glance
Award-winning design.
Turning heads across the car park.
Say yes to the great outdoors
With one bold idea, we set about giving UK drivers a new way to enjoy electrified driving. Room for five, comfort for the commute and confidence for whatever the British weather throws at it. Backed by Chery International, and built to be used every day, not just saved for best. Sparking a new era of play. It's what we were born to do.
Frequently asked questions
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